ADIDAS
Project: ADIDAS ORIGINALS STORE RADIO SYSTEM
Subject of this summary is a cooperative broadcasting system (from now on AOSR) designed by Wetzelbemm Gbr. The basic version design outlines a streaming network based on IP-technologie. It connects a content aggregate of a content-provider with communication devices in a concluded shop environment of a retailer.
AOSR streaming server ensures the transmission of a permanent audio-stream, which is generated from a pool of audio-files, into the shops. The Stores are connected to the audio-stream by a special designed AOSR audio player. The player software comes pre-installed in a sort of terminal (communication module) wich only needs to be connected to the internet.
Further, AOSR creates synergy effects by connecting different business partners. Each of them realises a complementar part of the co-operation:
1. The content-deliverer grants access to its audio-files via an API.
2. The Retailer offers his selling-space and provides the AOSR communication-devices for enabling the transmission of the stream. He acts as a link to the costumer.
AOSR Player GUI, WetzelBemm
The advantages of such a cooperation: The deliverer derversify his presence into the shops of the retailer. As a result the deliverer acquire solvent receivers without divergence loss by carefully selecting the co-operation partner. The retailer takes advantage of the content ensuring a coherent acoustic design in its shops. In addition he benefits from the content-deliverers brand image (spill-over-effects).
Thus, every partner brings in its strength while the AOSR is responsible for the seamless functionality. The AOSR acts as a platform, its flexible and upgradeable to fit future needs (e.g. video-streaming).